Shots.so

Cleanshot is a macOS-only paid app focused on capturing screenshots and adding annotations; Shots.so is browser-based, free, and focused on the marketing-mockup step after capture. Pika.style is the closest direct competitor — both wrap screenshots in device frames, but Shots.so has a cleaner UI, supports 3D perspective tilt and exports up to 3x without a paid plan. Pika.style has a larger library of premium frames; Shots.so wins on free output quality.

Yes, Shots.so is free with no watermark on exports. Pro features (additional frame styles, transparent backgrounds, batch export) are available behind a one-time or subscription paid tier, but the free output is sufficient for most indie launches. No account is required to use the free version, which means you can produce a Product Hunt hero image in under a minute without sign-up.

Figma can do everything Shots.so does, but you spend 20-30 minutes assembling a frame, importing the screenshot, adding shadows and gradients. Shots.so is a 30-second tool for the same result. Designers building a full design system should stay in Figma; founders shipping a launch screenshot at 11pm should use Shots.so. The two are complementary: many users prototype in Figma then re-render finals in Shots.so for consistency.

Shots.so is installable as a PWA and the app shell loads offline. The frame library and rendering engine are JavaScript/Canvas-based and run fully client-side, so once loaded, you can produce mockups without an internet connection. Uploads of new screenshots are also client-side — files are not sent to a server.

Shots.so is most popular with indie and bootstrapped SaaS teams (visible on Product Hunt #1 launches throughout 2023-2025) and content creators on Twitter/X. Larger marketing teams tend to commission custom 3D renders in Blender or hire designers, but use Shots.so for quick internal Slack updates and Notion docs. The tool is regularly mentioned in 'indie hacker toolbox' threads and #buildinpublic posts.